Digital Marketing Strategies are a key focus of the projects that The Page Group engages with clients on as it is an integrated piece of the overall branding strategies that are driving brand awareness and activation today. Our friends over at TenFold have written another great article on how to...
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Tag Archives: online marketing
Online marketing strategies are unique for each company
One thing that The Page Group has always focused on is that not every online tool is beneficial to every clients needs. Not all social media is good for every client to use. In every clients toolkit it is important to first understand how that consumer uses the internet,...
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Is Real Time Marketing for your company?
Is Real time marketing right for you? Today many marketing exec’s are running to find their way into real time marketing programs and strategies. Giselle rocks another great article helping all of us understand the world of Real Time Marketing and showing us some of the tools that...
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Five Content Marketing Tips
Content marketing is driving most campaigns today and yet we don’t all have a solid handle on how to do it well. Here are five solid tips to help you improve your content marketing campaigns, and become a better marketing executive with real results. 5 Content Marketing Tips...
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Auto Industry goes online to attract buyers.
In the following automotive research article some very important points come thru loud and clear about how we work to reach our buyers. It has to be about connecting with them on a level that they want to engage, and with information that is appealing to them. Those who are engaged in...
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Can instagram help your e-commerce strategy?
This article creates an interesting look at the visual posting social media sights like instagram. In fact they could deliver so much more to commerce and consumable companies if they allowed richer data to be posted along with the image they post online. Perhaps their limitations create a new opportunity...
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CPG need to do some work to catch up in Digital Marketing
Deloitte Study: CPG Brands Playing Catch-Up In Digital CMO EXCLUSIVES | December 16, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com Consumer-packaged goods companies are underestimating the potential of e-commerce for growing their business, according to a new study by Deloitte. The report, “Digital Commerce in the Supermarket Aisle,” analyzed responses from...
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8 Risks When You Ignore Social Media
Each companies investment in Social Media must be analyzed before moving forward aggressively into that space to identify its risks and its benefits with respect to its business model, and how they communicate and connect with their customer base. The following article does point out many of the the advantages...
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Reminder: Twitter Is Not Always a Reflection of Public Opinion
Julie Strickland | Inc.com staff Mar 5, 2013 A glimpse of the Twittersphere may not be enough to gauge public opinion, a new study shows. Twitter is a great way to get a glimpse of what people are talking about. But the social media site falls short of being a reliable barometer...
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Which Social Media Marketing Tactics Work Best?
MAR 26, 2013 Best social tactics to drive engagement also require time and effort Now that marketers’ tenure on social networks is at least a few years old, they are zeroing in on what they are best able to accomplish on the sites, what their biggest challenges are and how...
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