Youtube Channel is a marketing force for many companies today. Our friend Victoria Daniel has sent over a wonderful article helping us understand strategies for developing and growing your youtube channel. We hope you will find it of interest. How To Grow YouTube Channel – 7 Best...more
Tag Archives: marketing strategy
Optimizing your marketing strategy is key
Optimizing our marketing programs is a critical part of everything we do. This requires constant attention, and a firm understanding of the changing patterns of behavior by our audience, but sometimes to much analysis can impact the effectiveness of what we do as well. So yes stay on focus...more
Brand Identity Rules – can you break them?
In school us branding experts, loosely speaking, were all taught to adhere to the basic brand identity rules when working with our brands, but today we find that the rules may not apply to every situation, and that being flexible and knowing as much as we can about our consumers...more
Marketers speak to issues facing us in our jobs…
Marketers are raising significant concerns over what is transpiring in todays marketing environment. Traditional values of marketing are going away. New trends are short lived. Something exciting suddenly turns sour. What are we to do as marketers when all the tools in our toolkit change so...more
Video Marketing – What state is it in ? 2015
Video content is driving so many marketing programs today. Whether viral, instructional, entertainment, or product driven the consumer enjoys interacting with Video Content. As you will see below Video is changing marketing forever now that we have so many resources to use for gathering this content and presenting it to...more
Todays complex Marketing role
Today’s Marketing is becoming far more complex than at any time in its history. Today marketers are faced with more touch points with the consumer than at any time in history. Their strategies must include identifying where their customer connects with their brand, how they connect, what tools they use,...more
Brand Awareness is top focus in marketing today.
Sophisticated brands are becoming aware of the value of a strong brand, and more money is being spent today to develop a comprehensive brand marketing strategy that adds real value to their brands thru building long-term loyal customers. But it does all start with the brand, what the brand...more
Marketing automation secret’s of success
Social media has driven a new wave or marketing tools that for the first time allows for marketing automation to help CMO’s implement strategies that are effective and connect one on one with their consumers. Marketing automation is largely in the digital space, and it MUST BE strategically developed to...more
Game Changing Marketing Trends
Ernan offers up some great new idea’s with respect to current marketing trends that help you engage with your consumers…and also build your brands. Check it out as they offer really good ideas for implementation in your marketing programs. 7 Game-Changing Marketing Trends to Engage Customers, Build...more
Habits – What do they mean in todays marketing?
As marketers we must put a great deal of effort into understanding our consumers and their habits. The goal we all seek in today’s marketing is to be more closely connected with our consumers needs, and we spend a great deal of time gathering the data necessary to fully...more
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