Tag Archives: digital media

Are you over investing in digital media?

Posted in Analytics, Business Articles, Internet Marketing, Mobile Technologies, Online Marketing / SEO / SEM Articles by Page on May 12, 2016

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In this world of fast paced development and evolution of new digital technologies one of the major problems we see is clients over investing in digital media before they understand how it is going to enhance the ability to connect with your consumers and convert to sales. The end...

Social Marketing results and trends

Posted in Social Media Articles by Page on January 28, 2015

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Our friend Robert Fleming is posting up another brief overview of the social media trends and tendencies that are driving the social media world today. Check them out as it may influence your thoughts on your social media programs for next year. social marketing / social sharing buttons increase...

Is your digital footprint part of today’s marketing landscape?

Posted in Internet Marketing by Page on May 30, 2014

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Digital Marketing… fast paced, effective, ever changing, and accelerating quickly in the marketers tool kit. McKinsey Research always develops interesting research we all can live from, but remember in most cases this research is developed around their needs for their Fortune 1000 clients, and not the mom and pop...

2014 Social Media Landscape

Posted in Social Media Articles by Page on April 15, 2014

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The scope of Social Media is an ever changing landscape and we as marketeers need to be focused on that every changing relationship that our consumers have with social media as well as how they utilize social media to engage with people, brands, products, networks, relationships, and more. Only...

What is our Digital World looking like?

Posted in Internet Marketing by Page on March 31, 2014

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You are tired of hearing me state this, but to succeed in today’s digital world we need to be sensitive to the consumers we serve. We cannot chase every new digital experiment that comes to market. We cannot time and again test new technologies and throw them away after...

Social Media constantly changes…where is it now?

Posted in Branding Articles, Social Media Articles by Page on March 18, 2014

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One of the major concerns that The Page Group advises with its clients is to follow the trends that are taking place in marketing today, but don’t do so without first understanding how it impacts your consumer and understanding how they are going to use that marketing strategy to...

Is Traditional Media making a comeback – It has to be part of the marketing mix.

Posted in Business Articles, Internet Marketing, Marketing Articles by Page on February 26, 2014

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Clients of The Page Group have always been guided to the premise that it is a blending of effective marketing across all platforms and channels that creates a successful campaign. We recommend not rushing to new technologies until you understand how your customers are engaging and using those technologies....

Can instagram help your e-commerce strategy?

Posted in Internet Marketing, Social Media Articles by Page on February 14, 2014

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This article creates an interesting look at the visual posting social media sights like instagram. In fact they could deliver so much more to commerce and consumable companies if they allowed richer data to be posted along with the image they post online. Perhaps their limitations create a new opportunity...

Are you generating social media activation and engagement?

Posted in Branding Articles, Marketing Articles, Social Media Articles by Page on February 13, 2014

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The Page Group always reminds our clients no matter what you are doing in social media you need to understand your goals and objectives. To often we engage in behavior that is intended to drive social media interaction but miss the mark because we were not focusing on a specific...

As engagement techniques change we must change as marketers too.

Posted in Internet Marketing by Page on February 12, 2014

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Engaging in new marketing platforms is always the next challenge a marketer has in today’s competitive and innovative marketing landscape. The big question that The Page Group always answers first is “how is your client going to use this new technology”. We always need to know if, and how...