Tag Archives: customer loyalty

Branding’s Best Practices for Your Business

Posted in Branding Articles by Page on July 11, 2022

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Branding and marketing have changed dramatically over the past decade. Understanding these changes will have a significant impact on the success of your brand to scale, and remain relevant to your audience and customers. The single most important element in todays brand culture is consistency of messaging everywhere you...

Its the People…its your customers…its your audience…

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Appealing to the people who we target is game #1. Everything that we do as marketers in todays marketing needs to focus on the people we are appealing to and how we meet and satisfy their expectations as a valued brand. If we don’t clearly know who our audience...

B2B Loyalty celebrates customers.

Posted in Business Articles, Customer Service and Your Brand, Marketing Articles by Page on July 19, 2016

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B2B marketing is unique in many ways, but today we have found that both consumer marketing as well as B2B marketing requires celebrating your customers and connecting more closely with them. In both areas the customer is our focus, and to build a loyal consumer you need to appeal...

Celebrating customers can drive results.

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Internet Marketing by Page on July 13, 2016

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In celebrating customers we build loyalty with them. The Page Group has always felt that to be truly successful in building a strong brand we need to clearly understand how our consumers connect with our brand, and understand clearly every touch point that they use in connecting with us...

The Happiness Halo

Posted in Marketing Articles by Page on March 16, 2016

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Happiness is often an overlooked word…In todays customer centric culture one of the Most Critical elements to a long-term loyal customer is thru building a level of customer happiness that connects them back with the brand. The following article out of the Economist Group speaks to the topic. Here...

keys to building effective customer centricity strategies

Posted in Branding Articles, Business Articles by Page on May 13, 2015

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Great insights on how important customer centricity is in todays marketing strategy. The following article speaks to 15 stats about customer centricity and how they can affect your business. The Page Group has always felt that to understand and focus on those things that the consumer connects with...

Loyalty Programs – Will they survive

Posted in Business Articles, Marketing Articles by Page on January 16, 2015

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Loyalty Programs have long been a part of our marketing portfolio, and they have been used in many ways to try to build loyalty with our consumers. Read this interesting review of the discussions held with Staples CDO regarding their perspective of the shifting importance of Loyalty Programs in...

Customer engagement is a critical part of marketing.

Posted in Branding Articles, Marketing Articles by Page on November 12, 2014

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Customer engagement is a critical part of building a highly effective marketing campaign and brand strategy. Because of the diverse nature of how customers relate to the goods, services, and products that they buy it is important to first understand how they plan to interact with your brand, or...

Customer Loyalty is #1 goal…Employee engagement comes first.

Posted in Branding Articles by Page on September 12, 2014

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The Page Group has spoken for years about the relationship that branding has to learning, training, education within the employers ranks being a critical element of successful brand development. Unless your organization is speaking of your brand, representing your brand, and delivering your brand experience to the consumer everywhere...

Building Trusted Brands

Posted in Branding Articles by Page on August 20, 2014

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The goal of every company should be to build Trusted Brands. This article speaks to the importance a Trusted Brand brings to your organization in loyal consumers, higher book valuations, and most important of all trust. The Page Group speaks to these issues every day. Today’s marketing department...