Content marketing is the buzz word in today’s marketing conversations. How do we leverage it to get the best results, and how can we expand the use of Content Marketing to be successful in capturing B2B clients and activations? Thanks to our friends over at IQSdirectory.com for sending this along...more
Tag Archives: Content marketing
Content Marketing Research drives B2C engagement.
Content marketing is the buzz word of 2016, and many people are hoping to develop stronger marketing campaigns utilizing Content Marketing research and strategies, but do we really know what it is and how to maximize our benefits in pursuing this strategy? Below is an article from Content Marketing...more
Is better content marketing important to B2B?
The Buzz is constantly about content marketing and the value it brings to the B2B marketing environment. Lee Odden takes a look at the world of creating better content and how it impacts your B2B success online. Its an interesting read that Might lead you in a new...more
Tech Tools that help writing and blogging.
Tech Tools and the written world are now harmonious as we try to improve our blogging experience and credibility. We found this a very interesting posting on Cision’s website regarding the multitude of tools that are available to all of us to improve our writing, blogging, and posting skills...more
Content Marketing is effective.
Content marketing is proving to be a highly effective tool. More and more companies are focusing heavily on this strategy as they see stronger results generated back thru the funnel, and they can see and measure the results much more affectively. The key however for any of these...more
How do you build trustworthy content that get’s shared?
Your overall Brand Strategy is critical to creating trustworthy content in your marketing. You must communicate it to your consumers. You must influence them in ways that they like to be influenced. It must be real. It must be reasonable. Your brand has to reflect attributes that...more
Content Marketing is changing…stay connected.
When we look at the world of content marketing the thing that The Page Group recognizes is that content MUST BE Relevant to the Consumer first and the company second. What do I mean by this statement? We need to clearly understand the motivation, needs, and connections that our...more
Content Marketing – Content Strategy – How are you doing?
Every marketer struggles with how to be the most effective in Content Marketing and what they are going to develop in their content strategy efforts. Today’s complex world of internet marketing is so full of buzz words, technologies, strategies, and hype that it is often very difficult to sort out...more
The Year of the Customer should be our focus
As marketing evolves it is all about connecting with the consumer. Strong Brands, Highly Valued Companies all have one thing in common they have a higher level of connection with their end consumer. Their consumers are very brand loyal, and they see consumers holding a high level of respect for...more
Social Marketing results and trends
Our friend Robert Fleming is posting up another brief overview of the social media trends and tendencies that are driving the social media world today. Check them out as it may influence your thoughts on your social media programs for next year. social marketing / social sharing buttons increase...more
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