Tag Archives: consumer connection

Storytelling and your brand.

To truly connect with an audience Storytelling becomes a very important part of that connection. We all see how people become more engaged when a story connects them to the goods, service, products, etc. that we offer. People desire a personal connection between a brand and their purchase decisions. ...

Account Based Marketing works.

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Can account based marketing strengthen your B2B sales and marketing efforts? Yes it truly can. In todays global marketing social media, and customer driven marketplace it is all the more important to do everything in our power to connect directly with our customers at every touch point that we have...

The New iMessage App Store

Posted in Branding Articles, Direct Marketing Articles, Marketing Articles by Page on September 8, 2016

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iMessage is expanding to become a more effective marketing tool. check out this recent article posted on AdAge reflecting some of the innovative new ways that marketers can expand the impact of their direct marketing campaigns without the burden of social media clutter. Apple’s New App Store for...

Proximity Marketing can be a tremendous tool.

Posted in Marketing Articles by Page on August 24, 2016

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Innovation leads everything that marketers evaluate today, but one of those tools that has not been integrated into the marketplace with broad acceptance could be a valuable tool if your trying to communicate one on one messaging to core consumers as they enter your store, auto dealership, or other retail...

Rules on CRM are changing.

Posted in Business Articles by Page on July 27, 2016

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CRM is a tool that marketing and sales has engaged with your years, but have we been maximizing our value from this important tool or not? How do we really benefit from developing a strong, informative, and engaging CRM management program within our organization? How do we impact our...

Human to Human marketing

Posted in Branding Articles, Business Articles, Marketing Articles by Page on May 18, 2016

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Human to human interaction has always been the traditional method of building relationships. Now today are we seeing this transition into all our marketing efforts as well. Has your business become more focused on connecting with your core consumer directly or are you still focusing on the generalized approach of...

Branded Content Must Be Authentic.

Posted in Branding Articles by Page on November 11, 2015

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To connect with your consumer your messaging and brand statements must be authentic and deliver on their brand promise. Failure to do so causes conflict with your customer, and continued conflict may cause your consumer to loose brand loyalty and leave. So be sure everyone in your organization understands...

Do you promote and publish your “Brand Purpose”?

Posted in Branding Articles, Marketing Articles by Page on October 19, 2015

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In everything we do in marketing today, and especially everywhere we connect with the consumer we MUST present who and what our brand and brand purpose is so the consumer becomes very clear what we stand for and what we will deliver on. This builds trust in the brand, it...

2015 Best Online Video

Posted in Branding Articles, Internet Marketing, Marketing Articles, Mobile Technologies, Social Media Articles by Page on August 21, 2015

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Every year we look to the major marketing and advertising publications to point us to the most intriguing marketing programs, ads, online video’s, TV commercials that were introduced in the market. This week Adweek has announce their awards for the best Online Video’s…Take a ride on the fun side...

Programmatic Buying and how to win.

Posted in Business Articles, Online Marketing / SEO / SEM Articles, Social Media Articles by Page on August 12, 2015

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Having read one of the articles posted to tpgbrandstrategy Ankit reached out and supplied us with the following article he had posted in 2013 relating to the evolution of Programmatic Buying. So we are glad to post this blog and the insights that Ankit is offering. Thanks for the...