Tag Archives: brand value

Customer Experience is Job #1

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The Page Group believes that Customer Experience is job number 1 for all marketers. It is up to us to define and build our brand and marketing messaging around every touch point that the consumer has with the brand, and to develop a consistent message everywhere the brand influences...

New KC Masterpiece Products will soon be Available at Sam’s Club

Posted in Branding Articles, Business Articles, Marketing Articles by Page on December 23, 2015

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KC Masterpiece Pulled Pork and KC Masterpiece Pulled Chicken to be introduced at Sam’s Club Stores… KC Masterpiece Pulled Chicken and KC Masterpiece Pulled Pork will arrive a select Sam’s Club warehouse stores on the west coast and in the midwest over the next two weeks. F&S Gourmet of Costa Mesa,...

Trump Licensing – strategies that work and don’t.

Posted in Branding Articles, Marketing Articles by Page on November 11, 2015

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A fun look at the world of Trump Licensing and some of the do’s and don’ts we all can learn from watching what Trump has done in promoting and leading his luxury brand. 5 Strategies Brand Owners can Learn from Donald Trump’s Licensing Empire Posted by Jeff Lotman on November 05, 2015...

Unique Licensing Opportunity

Posted in Business Articles by Page on October 22, 2015

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It often amazes people how many different types of licenses are created, and the size and scope of those licensing deals. Licensing is of course a revenue source, and can generate a significant return to the licensee over the term of the license, but at The Page Group we also...

Learning more about Brand licensing.

Posted in Branding Articles, Business Articles by Page on October 12, 2015

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The Page Groups efforts to enhance a companies brand connection with its audience often gives us opportunity to expand the reach, and revenue, of the brand thru licensing. With our extensive experience in licensing The Page Group has helped numerous companies tap into this strong Branding Strategy that really...

Three Brands that rock at content bring value to the customer

Posted in Business Articles, Marketing Articles by Page on October 2, 2015

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It is critical in today’s multi complex marketing world to be sure to understand your consumers needs and connect with them in such a way that you bring value to the customer. Knowing what your customer needs and wants from their experience interactive with your brand is of the most...

Building a competitive Ketchup Brand…a story on branding

Posted in Branding Articles by Page on July 30, 2015

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Have you ever thought about the difficulty in building a brand within a category where one, or a few, brands dominate, and how do you build a successful brand in this environment? Well this very engaging article looks at how Grey Poupon changed the whole world of mustard thru...

Ferrari’s Future without Luca at the Helm?

Posted in Branding Articles by Page on September 22, 2014

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Sometimes in business the decisions we make are in the interest of the brand not in the interest of volume. I for one feel that Luca was a man about the brand, focused on sustaining a venerable brand presence, a man determined to hold the brands prestigious value, a CEO...

Brand Awareness is top focus in marketing today.

Posted in Branding Articles by Page on September 19, 2014

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Sophisticated brands are becoming aware of the value of a strong brand, and more money is being spent today to develop a comprehensive brand marketing strategy that adds real value to their brands thru building long-term loyal customers. But it does all start with the brand, what the brand...

2014 Most Valuable Brands

Posted in Business Articles by Page on July 28, 2014

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2014 Most Valuable Brands June 2014 Every year researchers try to evaluate the strength of brands by looking at their overall book and brand values. The landscape can often change very quickly with companies such as Apple or Facebook jumping up numerous slots as they rose...