The Page Group believes that Customer Experience is job number 1 for all marketers. It is up to us to define and build our brand and marketing messaging around every touch point that the consumer has with the brand, and to develop a consistent message everywhere the brand influences...more
Tag Archives: brand value
New KC Masterpiece Products will soon be Available at Sam’s Club
KC Masterpiece Pulled Pork and KC Masterpiece Pulled Chicken to be introduced at Sam’s Club Stores… KC Masterpiece Pulled Chicken and KC Masterpiece Pulled Pork will arrive a select Sam’s Club warehouse stores on the west coast and in the midwest over the next two weeks. F&S Gourmet of Costa Mesa,...more
Trump Licensing – strategies that work and don’t.
A fun look at the world of Trump Licensing and some of the do’s and don’ts we all can learn from watching what Trump has done in promoting and leading his luxury brand. 5 Strategies Brand Owners can Learn from Donald Trump’s Licensing Empire Posted by Jeff Lotman on November 05, 2015...more
Unique Licensing Opportunity
It often amazes people how many different types of licenses are created, and the size and scope of those licensing deals. Licensing is of course a revenue source, and can generate a significant return to the licensee over the term of the license, but at The Page Group we also...more
Learning more about Brand licensing.
The Page Groups efforts to enhance a companies brand connection with its audience often gives us opportunity to expand the reach, and revenue, of the brand thru licensing. With our extensive experience in licensing The Page Group has helped numerous companies tap into this strong Branding Strategy that really...more
Three Brands that rock at content bring value to the customer
It is critical in today’s multi complex marketing world to be sure to understand your consumers needs and connect with them in such a way that you bring value to the customer. Knowing what your customer needs and wants from their experience interactive with your brand is of the most...more
Building a competitive Ketchup Brand…a story on branding
Have you ever thought about the difficulty in building a brand within a category where one, or a few, brands dominate, and how do you build a successful brand in this environment? Well this very engaging article looks at how Grey Poupon changed the whole world of mustard thru...more
Ferrari’s Future without Luca at the Helm?
Sometimes in business the decisions we make are in the interest of the brand not in the interest of volume. I for one feel that Luca was a man about the brand, focused on sustaining a venerable brand presence, a man determined to hold the brands prestigious value, a CEO...more
Brand Awareness is top focus in marketing today.
Sophisticated brands are becoming aware of the value of a strong brand, and more money is being spent today to develop a comprehensive brand marketing strategy that adds real value to their brands thru building long-term loyal customers. But it does all start with the brand, what the brand...more
2014 Most Valuable Brands
2014 Most Valuable Brands June 2014 Every year researchers try to evaluate the strength of brands by looking at their overall book and brand values. The landscape can often change very quickly with companies such as Apple or Facebook jumping up numerous slots as they rose...more
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