Tag Archives: brand strategy

Branding’s Best Practices for Your Business

Posted in Branding Articles by Page on July 11, 2022

Comments are closed

Branding and marketing have changed dramatically over the past decade. Understanding these changes will have a significant impact on the success of your brand to scale, and remain relevant to your audience and customers. The single most important element in todays brand culture is consistency of messaging everywhere you...

How To Leverage Instagram

No comments

Learn how to leverage instagram to enhance the impact of your brand in the marketplace. We appreciate our readers and followers who contribute great articles to our blog and want to thank MaryKyle for putting forth the effort to send us the following article with information on the use...

Brand Strategy and PR are connected

Posted in Branding Articles, Business Articles, Marketing Articles by Page on September 12, 2018

No comments

Brand Strategy and PR are interconnected in their need to deliver a consistent message to your audience, clients, and staff. Both must be on the same pages and both must understand the strategies of the other department. Jenny offers up some idea’s on how to build that relationship between brand...

Often Less is more for effective brand strategies.

Posted in Branding Articles, Marketing Articles by Page on August 30, 2018

One comment

Often less is more: Can your brand strategy be affected by using a strategy of Less is often More? The right campaign is the key to success not the volume of campaign. As an example: To run a social campaign, as an example, that repeats the same message time...

Building your Brand

Posted in Branding Articles, Marketing Articles by Page on June 12, 2018

No comments

Building your brand is not easy, but there are steps you can take to facilitate it with less anxiety. We all know that building a highly connected brand and brand story is critical to successfully connecting with your core audience. The Page Group’s main business is assisting developing companies in...

Brands that take a stand soar w/ consumers

Posted in Branding Articles by Page on May 3, 2017

No comments

Brands that take a stand have the opportunity to change the course of their business because it is now shown that taking that stand can often allow the confidence of the consumer to rise and sales and connections with the brand to soar. Check out this great article from...

Social Media Trolls can impact the image of your brand.

Posted in Marketing Articles, Social Media Articles by Page on September 21, 2016

One comment

What is the risk of a social media trolls affecting your brand? At The Page Group we are constantly reminding clients that if your going to engage in the social media marketing landscape you need to do so with open eyes. One of the biggest concerns is that if...

Brand Growth is driven by brand strategy.

Posted in Branding Articles, Business Articles by Page on May 25, 2016

2 comments

Brand growth is often driven by the skill with which the marketing department understands and communicates the brand attributes to the core consumer. Taking these brand assets and building a strong brand will achieve brand growth and financial growth as well. Remember that the Brand Value of your...

Brand strategy is a process of rethinking and re-evaluating.

Posted in Branding Articles, Business Articles by Page on March 2, 2016

No comments

As marketing depts we are always rethinking our relationship with our consumers and how to best meet todays demands on the marketing team and their effectiveness to build solid brand connections. Jeff’s article speaks to that struggle and how we can all contribute to our success by just staying focused...

Its A Brand World

Posted in Branding Articles by Page on February 18, 2016

7 comments

Today’s consumer is engaged in a brand world where they choose the goods products and services that they use by connecting with the attributes and values associated with those brands. Everyday we make choices, and every day we connect with the brands we love and include them in our...