Event Branding is not a complicated marketing plan…it is common sense. If you are participating or hosting an event you want to put your best foot forward to showcase your brand, your products, your staff, and your organization. How do we do that? By developing unique and innovative ways...more
Tag Archives: brand story
Success in Messaging in your business.
Is good effective messaging driving your business or is it just words on paper? We need to pay more attention to what we say and how we say it. Does it connect with our customers? Does it expand our influence? Can it impact sales? Messaging today drives so much...more
Account Based Marketing works.
Can account based marketing strengthen your B2B sales and marketing efforts? Yes it truly can. In todays global marketing social media, and customer driven marketplace it is all the more important to do everything in our power to connect directly with our customers at every touch point that we have...more
Indian Motorcycle back to the Flat Track
This is truly exciting news. Indian Motorcycle returns to its roots and back to purpose built flat track racer. Polaris get’s it. The importance of the Indian Motorcycle Brand is in hits history and its successes from the past converted into today’s markets. To return to Flat Track Racing...more
Customer Experience – CX – Prioritize
Experiential marketing or customer experience marketing are driving most activations today. Opportunities exist for strong platforms built on delivering the customer experience that they are seeking leads to significant brand loyalty and significant brand conversions. Customers are seeking innovative ways that connect with their desires, needs, wants, and heart strings...more
Creative Mobile Marketing Strategies.
As we move into this heavy analytics world of marketing Creative Mobile marketing strategies are the ones that lead the pack. Don’t loose touch with the need to be innovative, creative, and appealing to your audience as you rush to put more content in front of them that is driven...more
Brand Experiences enhance the brand connection.
Brand Experiences can be the connection point between consumers and brands. This very interesting look at building and creating brand experiences gives us some new perspectives which are well worth considering. Mr. Crawford-Browne has done an excellent job of looking at this subject and giving us some thought provoking...more
To Co-Brand can have tremendous value to both companies if the strategy begins with a clear understanding of the objectives that both brands need to be successful. You have to look at it from both sides of the reflective brands. When Should You Co-Brand? Seven Questions to...more
Brands and customers must connect, but how?
Customers and brands constantly struggle to connect and build a strong effective relationship with each other. Is there an ongoing power struggle going on between them? No i think there is a relationship that brands MUST maintain with their consumers, and it all focus on what we know about...more
Millennials discount A list endorsements
Millennials are different then Gen Y…and this article shows how Millennials are now not as connected to A List endorsements as they once were. As marketers we all learn early on that brand icons change over the life of a brand. Successful products transition, great ads change,...more
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