Tag Archives: brand loyalty

Brand Loyalty and how to achieve it thru great apps.

Building brand loyalty is one of the key responsibilities for the marketing department. Here are some insights into how various companies have created apps that truly connect with consumers and build loyalty while also driving revenue. To truly be effective in developing these tools we must first understand...

Customer service builds brand loyalty … learn how.

Posted in Branding Articles, Business Articles by Page on February 18, 2016

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Customer service is a critical element of fulfilling your brand promise to your loyal customers. If you truly want to build brand equity as well as brand loyalty you need to evaluate throughout your organization how the brand DNA is communicated and represented to those consumers. Customer Service is...

Branding includes the use of Employee Advocacy…

Posted in Branding Articles, Marketing Articles by Page on October 26, 2015

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Truly successful brands use employee advocacy to communicate a consistent message to their customers every place that the consumer interacts with the company. Whether internally while that employee works and services the customer, or externally thru any social interaction that this employee has with others they can make an...

Emotional Branding or Lifestyle Branding are connecting with consumer.

Posted in Branding Articles by Page on September 16, 2015

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The Page Group is a strong believer in connecting with their core client consumers in a very emotional and authentic way. We call it, for most consumer products, “Lifestyle Marketing” where we try to create a connection with the clients consumer in such a way that they feel vested...

Is your Brand Story Telling delivering on its promise?

Posted in Branding Articles, Business Articles, Marketing Articles by Page on June 3, 2015

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When we craft and tell our brand story for our business it needs to connect with everyone from the employee’s inside the business, to the potential new hires joining your business to the consumers buying your products at retail. Your brand story and how it is told has a...

keys to building effective customer centricity strategies

Posted in Branding Articles, Business Articles by Page on May 13, 2015

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Great insights on how important customer centricity is in todays marketing strategy. The following article speaks to 15 stats about customer centricity and how they can affect your business. The Page Group has always felt that to understand and focus on those things that the consumer connects with...

Customer Loyalty is #1 goal…Employee engagement comes first.

Posted in Branding Articles by Page on September 12, 2014

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The Page Group has spoken for years about the relationship that branding has to learning, training, education within the employers ranks being a critical element of successful brand development. Unless your organization is speaking of your brand, representing your brand, and delivering your brand experience to the consumer everywhere...

Building Trusted Brands

Posted in Branding Articles by Page on August 20, 2014

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The goal of every company should be to build Trusted Brands. This article speaks to the importance a Trusted Brand brings to your organization in loyal consumers, higher book valuations, and most important of all trust. The Page Group speaks to these issues every day. Today’s marketing department...

A Companies Brand Culture influences the consumer

Posted in Branding Articles by Page on August 14, 2014

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The Page Group has long expressed its belief that the CMO’s decisions regarding the Brands DNA, and his ability to assimilate it to every employee of the firm in an effective way can have more impact on the consumers brand connection with your company than most any other marketing decision...

Customer loyalty is job number 1 for the marketing department.

Posted in Branding Articles, Business Articles, Marketing Articles by Page on April 23, 2014

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Here is a different twist on brand connections or how to build brand loyalty. Take a look. Common sense answers to a major question all of us must answer in our marketing roles. Mr. Gentle looks at loyalty at three different points in building that loyalty factor with your brand....