Tag Archives: brand development

Building your Brand

Building your brand is not easy, but there are steps you can take to facilitate it with less anxiety. We all know that building a highly connected brand and brand story is critical to successfully connecting with your core audience. The Page Group’s main business is assisting developing companies in...

2018 CrowdStrike Racing Recap Video

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The Page Group represents CrowdStrike, and CrowdStrike Racing in 2018 The Page Group is excited to introduce the latest creation for CrowdStrike Racing, a recap video of the 2017 Season, edited by Dale Raley and produced by The Page Group for our client CrowdStrike Racing. We are thrilled to...

Brands that take a stand soar w/ consumers

Posted in Branding Articles by Page on May 3, 2017

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Brands that take a stand have the opportunity to change the course of their business because it is now shown that taking that stand can often allow the confidence of the consumer to rise and sales and connections with the brand to soar. Check out this great article from...

Kathy Ireland is one of the US Richest Women

Posted in Branding Articles, Business Articles by Page on June 2, 2016

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Kathy Ireland has shown celebrities what Licensing means in todays marketplace creating one of the most dynamic licensing companies on the planet. Understanding and connecting with her audience on an almost daily basis she has been a major influencer across the planet. Today she is recognized as a...

Todays complex Marketing role

Posted in Marketing Articles by Page on July 1, 2015

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Today’s Marketing is becoming far more complex than at any time in its history. Today marketers are faced with more touch points with the consumer than at any time in history. Their strategies must include identifying where their customer connects with their brand, how they connect, what tools they use,...

Great Content is only part of the strategy on the web…

Posted in Direct Marketing Articles, Internet Marketing by Page on November 3, 2014

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As marketers we constantly focus on building great content..that has been true for years as it is the content that drives the message and convinces our audience to commit to our brands and products, but today’s digital audience has to find your content among the hundreds of millions of others...

How have you invested in marketing during this recession…Let’s look

Posted in Branding Articles, Marketing Articles by Page on February 19, 2014

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This recession has had a major impact on marketing budgets, and brand investment, but the C-Suite is very slow to react to what in fact has the most value to them…Effectively building a strong brand and a strong brand connection with your core audience does more for enhancing the “Blue...

Millennials are changing the face of Marketing.

Posted in Business Articles, Marketing Articles by Page on January 24, 2014

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No matter how confident we are as marketers in the programs that we develop and execute on behalf of our brands we cannot get complacent. Every day The Page Group works with clients who need to be reminded that customer research and a deep understanding of who and how their...

What does your logo say about your brand / company ???

Posted in Branding Articles by Bob on May 21, 2013

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365 Creative is a creative house, and they speak to the topic of design, but today a brand is NOT its logo. A logo is part of the overall brand statement and it must be aligned with the brand DNA, the brand image, brand connecting points, brand message statement,...

Brand From The Inside Out

Posted in Branding Articles by Bob on April 24, 2013

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CMO EXCLUSIVES | April 23, 2013 Branding from the inside out… by Cheryl Burgess CEO & CMO Blue Focus Marketing Plenty of books have already been written about the nature of social business and what brands need to do in order to prepare. ARTICLE HIGHLIGHTS: The most successful brands empower their employees...