Tag Archives: b2b

United Autosports a great partner

The Page Group, CrowdStrike, AWS, LaSalle Solutions all appreciate how great a partner United Autosport, Zak Brown, and Richard Dean have been in our efforts to bring home a Rolex during the Rolex 24 hours of Daytona. An amazing team, amazing organization, talented teammates, and professional organization. We...

B2B Loyalty celebrates customers.

Posted in Business Articles, Customer Service and Your Brand, Marketing Articles by Page on July 19, 2016

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B2B marketing is unique in many ways, but today we have found that both consumer marketing as well as B2B marketing requires celebrating your customers and connecting more closely with them. In both areas the customer is our focus, and to build a loyal consumer you need to appeal...

Celebrating customers can drive results.

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Internet Marketing by Page on July 13, 2016

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In celebrating customers we build loyalty with them. The Page Group has always felt that to be truly successful in building a strong brand we need to clearly understand how our consumers connect with our brand, and understand clearly every touch point that they use in connecting with us...

Human to Human marketing

Posted in Branding Articles, Business Articles, Marketing Articles by Page on May 18, 2016

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Human to human interaction has always been the traditional method of building relationships. Now today are we seeing this transition into all our marketing efforts as well. Has your business become more focused on connecting with your core consumer directly or are you still focusing on the generalized approach of...

Are you engaging and embracing mobile marketing?

Posted in Marketing Articles, Mobile Technologies by Page on January 6, 2016

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Embracing Mobile Marketing: The Page Group felt that this article written by our friends at Trumpia adds perspective on how to build highly effective mobile marketing campaigns. As we have said many times before it always starts by delivering on the expectations of your consumer, and building a relationship...

Best B2B Marketing Brands of 2015

Posted in Business Articles, Marketing Articles, Uncategorized by Page on December 23, 2015

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Have fun reviewing some of the top B2B Marketing Brands of 2015 as compiled by Kapost.com. See who are doing things right and understand how they achieved their success. Meet the Best B2B Marketing Brands of 2015 Marketer.Kapost.com Since 2012, the Kapost 50 has celebrated companies creating exceptional marketing content. In past...

Understanding Brand Consulting

Posted in Branding Articles by Page on March 16, 2015

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Our good friend Ray Baird over at Branding Business / Reiches & Baird posted this interesting article for all you looking at a career in brand consulting. You might find the perspectives of Mr. Letendre of interest, and save a fortune by not attending Harvard or Wharton by reading his...

B2B Marketing is all about understanding strategies

Posted in Analytics, Direct Marketing Articles, Marketing Articles by Page on March 12, 2015

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Analysis and metrics drive most engagements online today. The Marketing teams ability to measure, capture, and develop sales tools online based on the results driven thru testing and analysis will drive the success of the programs they launch. Often management does not have the patience to test campaigns...

Study: Changing trends in B2B & B2C mobile traffic

Posted in Marketing Articles, Mobile Technologies by Page on August 11, 2014

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Marketing is changing and often today we see the transitioning between marketing strategies in the B2C world working their way over to the B2B world as adoption of new marketing techniques takes place. It is all driven off of customer adoption of the technologies. We obviously have seen this...