Optimizing our marketing programs is a critical part of everything we do. This requires constant attention, and a firm understanding of the changing patterns of behavior by our audience, but sometimes to much analysis can impact the effectiveness of what we do as well. So yes stay on focus...more
Tag Archives: analysis
Marketing Trends and the burning issues we all face.
Analyzing marketing trends is part of our everyday lives. Today we need to constantly be focused on how our core consumers are being influenced and finding the best toolkit for connecting with them. The Following article was written after a gathering of top CMO’s where it was discussed...more
Market Intelligence is important to understand and define.
The Importance Of Market Intelligence For CMOs POSTED 5 DAYS AGO BY STEVE OLENSKI as seen in: B2B Marketing Insider For CMOs (chief marketing officers), market intelligence about their consumer base is an exceedingly important part of developing positive customer relationships, increasing leads, and creating a life-long customer base. Equally as important as...more
B2B Marketing is all about understanding strategies
Analysis and metrics drive most engagements online today. The Marketing teams ability to measure, capture, and develop sales tools online based on the results driven thru testing and analysis will drive the success of the programs they launch. Often management does not have the patience to test campaigns...more
Real Time Personalization Marketing – Learn how.
DO YOU KNOW THE RESOURCES THAT CAN TRULY MAKE YOUR MARKETING COME TO LIFE WITH REAL TIME PERSONALIZATION MARKETING? JAMIE WRITES A GOOD ARTICLE ON THE OPPORTUNITY AVAILABLE TO US THRU REAL TIME PERSONALIZATION CAMPAIGNS. THE TOOLS ARE THERE, ALTHOUGH VERY OFTEN DIFFICULT TO INTERPRET, TO HELP YOU...more
CPG Marketing Insights study.
Our friends over at Wright Designs just completed a survey of several hundred marketing exec’s in the CPG marketplace. Their insights are intriguing to ponder with respect to each of your business. Check out what Dale and his team have to say, and see how their results can...more
Is Content Marketing on the rise again…many CMO’s think so.
The Page Group realizes it is all about staying in contact in ways that are relevant to your consumer. Don’t overburden them. Use technologies and tools that they engage in using. Be sure to understand their buying patterns and their technology tools. If only 5% of your...more
We need to listen to our customers in doing effective marketing
McKinsey research always looks at the big picture, but here is an article that fits with the CORE Philosophy of The Page Group’s involvement with its clients. TPG believes strongly in always clients keeping in close contact with their consumers as it IS THE CONSUMER who sets the tone...more
Marketing Trends for 2014
CMO posts their perspective of the Top 11 Marketing Trends For 2014 MARKET RESEARCH CMO EXCLUSIVE | December 18, 2013 By Mercedes M. Cardona, Contributing Writer, CMO.com Could the digital dust be ready to settle? After the explosion of mobile and social media during the past two years, 2014 is shaping up...more
Social business is here … See how it is evolving
Social Business is not Dead: New charts and data reveal the real evolution of social businesses December 3, 2013 by Brian Solus In recent times, I’ve noticed a rise in discussions around the “death of social business” and also an increase in alternative “fill in the blank but don’t use...more
TPG Social Media