Tag Archives: advertising

Are TV Networks Ads Dying?

TV Networks ads still remain a huge investment in most marketing department budgets, but is this institution dying?  Are trends and patterns changing?  This article recently placed in Variety magazine tackles that subject and looks at how the TV Networks themselves are having an impact on the relevance of TV...

Traditional Ad Spending is declining in 2014

With the highly fragmented world of marketing it is becoming more and more competitive to find those places where your marketing spend has the biggest impact and best ROI for the dollars spent.   But, your dollars are also being spread widely, and it has a negative impact on traditional...