Category Archives: Analytics

Support the Veterans Charity Ride to Sturgis

Posted in Analytics, Business Articles by Page on July 28, 2017

Veterans join the ride to Sturgis raising money for veteran causes along the way. Mark Wahlberg and Indian Motorcycle, with support from Champion sidecars and trikes, celebrates the efforts of the Veterans Charity Ride to Sturgis leaving LA today, July 28. 2017 on their nine day ride to this...

Content Marketing Research drives B2C engagement.

Posted in Analytics, Business Articles, Online Marketing / SEO / SEM Articles, Social Media Articles by Page on October 20, 2016

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Content marketing is the buzz word of 2016, and many people are hoping to develop stronger marketing campaigns utilizing Content Marketing research and strategies, but do we really know what it is and how to maximize our benefits in pursuing this strategy? Below is an article from Content Marketing...

Artificial intelligence is an aid to marketers, not a risk.

Posted in Analytics, Internet Marketing by Page on August 16, 2016

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Artificial intelligence is a tool that allows us to better understand behavior it is not a resource taking over the role of marketers. Let Machines Do the Advertising Grunt Work – Artificial Intelligence is an Aid Artificial Intelligence Is a Tool, Not a Replacement for Marketers By Bruce Falck. Published on August...

Data Exchange is modern marketing

Posted in Analytics, Business Articles, Internet Marketing, Marketing Articles by Page on July 13, 2016

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Data exchange is driving modern marketing strategies. The more we know, the better we connect. Understanding consumer behavior improves conversion. Building tools to help us understand behavior and measuring that behavior drives results. Consumers and marketers all want to connect each other with the best data...

Marketing Metrics and you????

Posted in Analytics, Marketing Articles by Page on June 15, 2016

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Marketing Metrics need to be focused on the right objectives. At The Page Group we constantly strive to assure our clients that the deliverable at the end of each marketing endeavor activates some action that can be measured and qualified. It does very little in todays marketing arena to...

Are you over investing in digital media?

Posted in Analytics, Business Articles, Internet Marketing, Mobile Technologies, Online Marketing / SEO / SEM Articles by Page on May 12, 2016

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In this world of fast paced development and evolution of new digital technologies one of the major problems we see is clients over investing in digital media before they understand how it is going to enhance the ability to connect with your consumers and convert to sales. The end...

Email Marketing drives eCommerce results

Posted in Analytics, Business Articles, Internet Marketing, Marketing Articles by Page on February 9, 2016

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Email marketing has always been the most effective tool for directly marketing to your consumer audience….learn how to do it better, and understand its influence on your overall eCommerce and marketing strategies. Email marketing drives results, and creates more effective campaigns across many segments of todays broad marketing campaigns....

Generation Z – what do they look like?

Posted in Analytics, Business Articles, Marketing Articles by Page on December 29, 2015

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We all want more insights into the Generation Z or Millennials around us, and here is some new feedback talking to their habits and inclinations…Check it out. 15 Mind-Blowing Stats About Generation Z CMO EXCLUSIVES | June 12, 2015 by Giselle Abramovich Senior & Strategic Editor CMO.com While many marketers still struggle...

Do you wish to share info on you when logging in?

Posted in Analytics, Business Articles, Internet Marketing by Page on September 16, 2015

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The only question that I have in regards to the following article is “was the survey done with the option to opt out of giving the data, or was it as is so typical that you are forced to give the data to be able to participate in the space”....

Digital Transformation is a constantly changing landscape

Posted in Analytics, Internet Marketing, Online Marketing / SEO / SEM Articles by Page on July 15, 2015

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The role of marketers is evolving daily, and often cannot be accomplished by a small staff. The Digital Transformation that is taking place does require expertise that is truly effective. The ever changing landscape of digital transformational strategies also causes us to constantly be re-evaluating what our consumers want...