Category Archives: Customer Service and Your Brand

Salesforce software – learn more about them.

Salesforce Software benefits any size company…Tenfold.com does research in numerous areas and the follow report looks at salesforce software and how to maximize the value of it inside your organization. Salesforce Software for CRM: What It Is and How to Best Use It Tenfold.com Dave Orrico,...

How to choose the right CRM.

Posted in Business Articles, Customer Service and Your Brand, Marketing Articles by Page on May 2, 2018

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What CRM is right for your business? Our friends over at Clicktime were kind enough to supply us with their most recent posting related to selecting the best CRM for your business needs. Every day we need to review the tools we use in business, and the companies that...

Customer Experience

Posted in Customer Service and Your Brand, Internet Marketing, Marketing Articles by Page on March 24, 2017

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Customer experience is the obligation of all marketers, and yet even though we believe we deliver on that promise our customers tell us otherwise. Knowing our consumer, knowing how they connect with our technologies, knowing their needs, and identifying those touch points is critical to delivering on that customer experience....

Customer Experience – CX – Prioritize

Posted in Branding Articles, Customer Service and Your Brand, Marketing Articles by Page on January 4, 2017

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Experiential marketing or customer experience marketing are driving most activations today. Opportunities exist for strong platforms built on delivering the customer experience that they are seeking leads to significant brand loyalty and significant brand conversions. Customers are seeking innovative ways that connect with their desires, needs, wants, and heart strings...

B2B Loyalty celebrates customers.

Posted in Business Articles, Customer Service and Your Brand, Marketing Articles by Page on July 19, 2016

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B2B marketing is unique in many ways, but today we have found that both consumer marketing as well as B2B marketing requires celebrating your customers and connecting more closely with them. In both areas the customer is our focus, and to build a loyal consumer you need to appeal...

Celebrating customers can drive results.

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Internet Marketing by Page on July 13, 2016

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In celebrating customers we build loyalty with them. The Page Group has always felt that to be truly successful in building a strong brand we need to clearly understand how our consumers connect with our brand, and understand clearly every touch point that they use in connecting with us...

Do you need multiple brands to succeed?

Posted in Branding Articles, Customer Service and Your Brand by Page on June 15, 2016

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Multiple brands drive successful marketing today. Going back to my days working with Levi Strauss it became very apparent that although you have a highly recognizable brand in the consumer marketplace a single brand does not necessarily translate to multiple product categories with the same level of connection as the...

Customer Experience is Job #1

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on April 1, 2016

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The Page Group believes that Customer Experience is job number 1 for all marketers. It is up to us to define and build our brand and marketing messaging around every touch point that the consumer has with the brand, and to develop a consistent message everywhere the brand influences...

Understanding consumers is job number 1…

Posted in Customer Service and Your Brand, Direct Marketing Articles, Marketing Articles by Page on August 28, 2015

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Understanding consumers The Page Group always begins by understanding how your consumers connect with and interact with your brand. In today’s highly competitive marketing arena the one critical element to get noticed and to get read and pursued is to connect with your consumers on a level and in...

Word of Mouth – Back to basics in B2B markets

Posted in Business Articles, Customer Service and Your Brand, Marketing Articles by Page on August 14, 2015

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It is always amazing when you look back at all the technology we engage with that Word of Mouth often remains the most effective tool in building trust, and developing relationships in business. Despite all the tools at our disposal the research done by Marketing Charts.com shows that the...