Our DNA is Brand Centric, Marketing Focused, & Strategically

Clients: 

Major Brand owners (Coke, Reebok, McAfee, Honda) who already have strong brand awareness come to The Page Group to review, evaluate, and define new opportunities for adding new connections (such as social media, event marketing, brand strategies) with consumers and redefine old ones.   We work on specific solutions to align their core brand strategy to build a stronger relationship with their core consumers.

Recognized brands who have not yet established major brand awareness and brand connections with their audience come to The Page Group to define the best strategies for building a closer relationship (Connection) with those consumers through building an effective brand silo and marketing strategy.   Frequently working on new product launches w/ new brand strategies.

New companies and products that hope to become household brands that are seeking to develop a strong go to market brand strategy and effective strategic plan to achieve aggressive growth.   Focus on consistent brand messaging throughout all the touch points with core consumer, and laser focus on most effective touch points for core brand audience.

Today’s Brands

A brand’s success will only be achieved when your consumer can connect with your brand, and then they embrace the values associated with your brand.  We research and understand the core audience of your brand before developing strategies.  Then we conduct a fundamental analysis of how you influence those consumers to become more closely aligned / connected with your brand cements the foundation for developing a successful strategy.

Our company analyses, develops and executes brand strategies for our client companies.  We develop their strategic plans and tactics for implementation strategies to better connect their brand more closely to their core consumer (B2B or B2C).   We understand that knowing the brands core customer is the singularly most important element in building and implementing a strong brand campaign, and we work closely within our clients organization to make sure we have a focused, consistent, comprehensive, and effective strategy in place.

Social Branding

In today’s marketing and brand structure social media has become central to many strategies, but The Page Group believes that social media must be analyzed to assure that it brings with it value that builds our brand connections with the core consumer.   It further must be done so with a real goal and strategy in mind.

Many business follow the trends investing thousands of dollars into chasing the new fad without understanding the core relationship necessary to be successful in pursuing that strategy.   We are seeing today that although Social Media is the dominant buzz word in marketing that in many cases there is no business strategy tied to the program. The company is just following the trend or fad.   There is no measurement of results.   There is no understanding of how it is going to enhance the brand and its brand connection to the core audience of the brand.  We don’t see opportunities to activate some action on behalf of the customer.   Nor, have they looked at the fundamentals of what is the ROI on an investment into staff, technology, and support for some social media efforts.   The Page Group focus on the core strategy first, understanding the fundamentals that MUST BE Achieved before an investment is made.    Identifying how this strategy is going to perform, and how it is going to enhance that relationship.  In some cases we will find that Social Media is not right for every business.   But when the trigger for developing a strong social media campaign is reached then we know we have the strategy in place, the measurement tools ready to read results, and the activation plans in place to build an opportunity for a true ROI on the investment made into the space.   Not just another expense item on the balance sheet.

Creating a Vision / Strategic Business Modeling and Planning

What business are you in?  Many companies can’t answer that question.  We start here.  In order to work with any client, we must be intimately familiar with your business – and with your competitors.  We must clearly understand what business you are in.  Without this focus and understanding, we are of no help to you.

Next we need to know your customer.  The heart of any brand strategy evaluation and development focus on your core consumer, and how we can connect your brand more closely to that consumer so we can build a brand connection with them.   The Consumer, identifying your true consumer, and clearly researching how that consumer relates, connects, and becomes a brand advocate for your firm is critical to your long-term brand success.

Through its more than 16 years of client and corporate life, The Page Group management team has logged years of valuable on-the-job, hands-on experience in senior management and marketing positions in a broad variety of businesses with global 1000 companies.   We have worked in the best companies and now we represent the best companies on the planet.

Our goal is to become a part of your business process – to be intimate with all aspects of your business.  How else can we help you?

The Page Group has worked at the highest level of marketing and business development for both global, multi-national organizations as well as start-ups. We understand the challenges companies have in adapting to new business conditions.  We create and write – with our clients – business plans, strategic marketing plans, and brand plans.

In some cases, The Page Group serves as the primary facilitator of the planning process and helps executives formulate their strategies and specific action plans (tactics). The Page Group is often retained to facilitate the planning process and will create the planning document for executive review.

We are also specialists in conducting one- and multi-day planning seminars – for non-profit and for-profit organizations.  These seminars are structured in such a way as to give the organization a planning platform.  Our team conducts in-depth, confidential interviews with key executives that serve as the foundation for the seminar – and works with each executive in preparing for their seminar presentations.

Brand analysis, evaluation, and brand development 

Perhaps no area of a client’s enterprise is more important than building brand equity.  Often misunderstood, brands are the company’s most important asset.  The Page Group assists companies through a variety of brand-enhancing programs to build the client brand equity.  Based on baseline research, The Page Group helps develop the brand vision,

We assist in designing the brand management platform, identifying and analyzing the brand reality, and creating programs that enhance the brand value, both internally and externally.  Among the brand-building programs, The Page   Group offers focused reviews and programs on the following:

• Analyzing brand equity and your brand’s ROI

• Developing your brand strategies

• Developing new brands

• Creating your brand identity system

• Developing and implementing a brand management system

Marketing research and analysis 

Without question, research is key to any client’s future.  The Page Group assists clients in developing baseline research, comprehensive SWOT analyses, and external competitive and customer research.  Utilizing our strategic partners’ experience and expertise, we can provide full-service research — from focus group to intercepts to in-the-field research, The Page Group establishes research goals in line with client business and brand planning objectives and helps implement and analyze research data.  The Page Group has experience in both consumer products and services, and brand analysis in many different categories.

Online Business development and execution  

The Page Group principals were early adopters and pioneers in online business planning and e-commerce.  Partnering with the premier online technology, creative, and design professionals, we assist clients in devising their Web strategies to maximize this critical and important channel.  The Page Group can assist your company in developing its e-commerce strategy and creating the online dynamic presence your firm requires.

Lectures and Informational Seminars

The Page Group is one of the leading consultancies Brand Strategy, Licensing and Client development.   Robert Page is one of the foremost speakers and lecturers on global brand and licensing trends and technology at campus here on the west coast.  We work with a variety of affiliated partners and experts, and help clients formulate strategic plans related to how to build a better brand relationship with their core consumer thru a turn key package of services.

Workshops, seminars, lectures, and speaking 

The Page Group conducts corporate and client workshops and seminars on a variety marketing topics – branding, marketing, in-store marketing, and direct marketing.  Robert Page was named the Distinguished Instructor 2007 for UCLA Extension University, where he has been on its faculty since 1996.  He is also an Adjunct Professor for the University of Redlands.

What is your “Brand Silo”?

When first evaluate clients customers and brands to assure that their Brand Silo is properly in focus, and that the clients brand has a consistent brand message, and connection, between the brand and the consumer.   We want to assure that ta consistent brand philosophy is presented throughout the corporation at every touch point with their consumer.

The Brand Silo is where we manage the core brand message, and evaluate all the Brand connecting points to your core customer.

The Page Group focus’s on making sure there is a consistent brand message developed and executed across all touch points within what we call the corporate “Brand Silo”.    This Brand Silo run’s vertically through an organization and reflects where a company stores its Brands DNA, and where the consumer comes in contact with the brand, its brand message, and has a direct connection to the brand itself (both from internal and external connections).

We further believe that the strongest brands in the marketplace are those that have developed their brand strategy and have very closely aligned it with their fundamental business strategy.  They then leverage that connection to truly communicate to the marketplace who and what they are as a brand to their audience.

The alignment of Brand and Business Strategies will impact the maximum value that your company may achieve in this competitive marketplace, and help to differentiate your company, brand, and products more clearly from the competition.

Goal in Brand Development: 

To create a believable brand story that aligns itself with the business principals of your company while remaining relevant to your audience, and builds a “Brand Connection” between you and your customer (B2B or B2C)

Goal with respect to your “Brand Silo: 

To make sure that every place that your company touches or influences the consumer presents your core brand message (your Brand DNA) in a consistent, relevant, and effective way to support the values that the consumer has associated with your brand.  Failure to do so even once can immediately affect your relationship with the consumer in a negative way.

Touch points typically seen in a company’s Brand Silo: 

Licensing:

Licensing is an integrated part of Brand Development. The Page Group has taken its brand consulting practice one step further than its competition because it believes so strongly that Licensing is an integrated part of the overall brand strategy for a company. A new product can gain immediate awareness, revenue, security, and impact by licensing a well known brand name and trademarks. 

Wise use of PR and Social Media can “create” a brand of a correctly positioned new product, or service, by the the use of the correct license. 

Existing brands can generate significant revenue and new awareness / users by licensing their mark to other products in different channels.

Existing brands can secure their marks from infringement in categories they don’t currently sell or market in.   Licensing protects your trademark?

Brand licensing builds “Brand Connections” with its core consumer, and others, in new markets and channels.  Brings consumers closer to the brand.

The Page Group bring years of licensing experience to their clients having worked both for the benefit of the licensee as well as the licensor.  Combined with the fundamental understanding of how licensing becomes an integrated piece of your overall brand strategy The Page Group then is in a unique position in assisting in the formulation & development of strong integrated licensing strategies, as well as licensing relationships.  We also bring unique experience in understanding how licensing is a fundamental strategy for protecting a corporations marks, trademarks, & copyrights globally.

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Licensing Services Offered: 

Develop Global Licensing Strategy tied to brand strategy.

Consistency of brand statement

Extends the impact of the brand

Builds more brand loyal customers

Category /Channel Analysis & Research

Develop integrated Brand/Licensing strategy

Execute with existing licensee’s

Serve as Full Service Corporate Licensing Agency

Responsible for:

Securing all new licenses

Managing approval & submittal process

Verifies and reviews all financial and performance data

Seeks to manage consistent brand statement throughout

programs developed.

Develops all channel and category research for new licenses

Secures and does preliminary negotiations on all licenses

issued with final authority held by Licensor

Manages all reporting from licensee’s back to Licensor

Build’s Style Guide for licensee’s w/ support of Licensor

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The Page Group believes strongly that for many companies a strong Licensing strategy can become an integrated structure within your corporate branding strategy.  Most companies look at licensing purely as a revenue resource, but The Page Group feels it offers much more value through the impact it brings to the brand and its connection with its core consumers.  It is a touch point with the consumer that has tremendous influence with your core audience as their choice of licensed products reflects directly on their support of the brand.

So whether you want a review of your licensing departments connection to the core brand values of your company, or someone to run the whole program for you The Page Group can deliver.

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Licensing Management / Procurement / Strategy

•  Licensing is not just for revenue… 

•  Licensing extends the brands reach.

•  It can be a TECHNOLOGY or PATENT LICENSE to expand distribution

•  Is a BUILDING BLOCK for a strong brand.

•  Is a BRAND PROTECTOR 

•  Is a Business Model that reflects on who and what the brand is as it relates to their core consumers. 

•  REFLECTS the Brand as well as it Reflects the ATTRIBUTES of the Brand

•  Quality

•  Market positioning

•  Value / Pricing structure

•  Image / Lifestyle attributes / stature

•  Adds tremendous VALUE to a Brands “Blue Sky Value

•  Improves the performance of a companies BOTTOM LINE and STOCK VALUE if managed properly

•  CONNECTS a consumer more closely to the brand 

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Licensing Strategy

•  Creates the “LIEFSTYLE ATTRIBUTES” that influence/identify the consumer with those brands that the consumer perceives reflects positively on them.

•  Must be CONSISTENT to the Business Model / Business Plan of the brand and it must have focus

•  It requires a consistency of message to the consumer, consistency of quality, image, value, distribution, merchandising, advertising, messaging, and other corporate attributes. 

•  Requires DILIGENCE to maintain the “INTEGRITY OF THE BRAND”

•  “One bad apple spoils the pie” – i.e.…Ralph Lauren & Izod stories

•  It requires legal and governmental registry to protect ones rights — i.e.…Coca-Cola and Honda story

•  Licensing strategy requires “INTEGRATION” within one’s corporate Business Plan”

•  It must reflect the Corporate Brand, the Corporate Image, the Corporate Quality, the Corporate Target Consumer’s Core Values, the Corporate Target Audiences Passion & Connection with the Brand which is defined by your business plan. 

•  Licensing must be “Authentic” to the brands core. It’s our belief the brands like TRD lost sight of its core and licensed to vendors not setting the same standard as the corporation set out as its original brand strategy, which affected the overall brand.