Tag Archives: Harvard Business REview

Will your brand live on?

This article posted in the Harvard Business Review hits to the core of build effective brand connections in today’s competitive markets.   The Page Group always talks about how Consumer Products Brands truly need to develop “Lifestyle Brands” that connect more closely with those attributes that the consumer would truly...
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Harvard Business Review looks at Four ways to scale your digital capabilities .

Four Ways to Scale Digital Capabilities Beyond Your Team by Perry Hewitt  |   10:00 AM December 6, 2013 Digital today is part of everyone’s job — and many enterprise organizations are adopting strategic mobile, social, and cloud initiatives to educate and empower employees. But these organizations still face a daunting challenge...
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