Tag Archives: brand plans

Another Brand Resolution for 2014

Here is Jeremiah Gardners posting on his blog regarding Brand Resolutions for 2014.   He takes a path much different from many, but shares values that we should consider in the evaluation of our brand planning for 2014. BRANDS, RESOLVE TO SHIFT YOUR FOCUS IN 2014 GET OUTSIDE YOUR BUILDING,...

Master Brand Strategy Road Map

Master Brand Strategy Road Map Beloved Brands,April2013 Having the brand strategy road map on one page can help align everyone that works on a brand.   This is especially useful when managing a Branded House or Master Brand where there are various people in your organization that each run a...