Tag Archives: brand leadership

Brand Management vs. Brand Leadership.

by THOMSON DAWSON Aug 15, 2013 , reprinted from Pullinc.com In many marketing organizations the premium is on management. There’s a big difference between managing and leading. Most marketing organizations are over managed and underled. Management and leadership in marketing organizations are two separate things. Of course both are necessary to...

Brand Offense, Defense or Nonsense?

March 13, 2013   By Peter Weedfald I visited Hong Kong last week to discuss the best paths for building new market opportunities, along with varying visions on what is next, and what will be hot in consumer technology. Again and again, the subject of just how to build a new...