Tag Archives: brand leader

Brand Management vs. Brand Leadership.

Posted in Branding Articles by Bob on August 26, 2013

by THOMSON DAWSON Aug 15, 2013 , reprinted from Pullinc.com In many marketing organizations the premium is on management. There’s a big difference between managing and leading. Most marketing organizations are over managed and underled. Management and leadership in marketing organizations are two separate things. Of course both are necessary to...

A Creative Brief can keep you in focus.

Posted in Marketing Articles by Bob on July 8, 2013

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How to write a “MINI” creative brief? 2July2013, Graham Robertson Arguably things today are moving faster than ever. With the advent of new media options such as social, digital and search media, the list of tactics is longer than ever. Opportunities come to brand leaders needed quick decisions and even faster execution....

Do you want to become a Brand Leader? 8 steps to success…

Posted in Branding Articles by Bob on June 28, 2013

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8 simple ways to be a better Brand Leader 27June2013 Graham Robertson As we push to be great Brand Leaders, hare are 8 ways to push yourself to be better. This is from the 20 years of hiring, training, encouraging and even firing Brand Leaders. Here are 8 things that separate...