GE CMO Beth Comstock: B-to-B Marketers Can’t Sell If They Can’t Tell a Story Sets Tone For Conference and State of Business Marketing By Seth Fineberg. Published on May 29, 2014. Beth Comstock B-to-b marketers will see more long-term value in telling the story of their brand than just trying to feed the...
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Tag Archives: brand essence
Marketing is about telling the story about the brand.
Leading brands all are telling the story about their brand, products, services, and brand connection to their consumers. In many cases TPG calls this Lifestyle Branding where we build a connection between the lifestyle the consumer wishes to live an their choice of brands which reflect on that lifestyle and...
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Logo Colors can impact your brand?
Color is a major influencer in how people perceive your logo / brand. What does your color say about your company, brand, and logo? This guideline is a very interesting look at the influence of color. One of the critical elements that you always hear The Page Group...
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Is Color relevant in brand and web design?
The Psychology Of Colour In Website Design April 15, 2013 By Neil Asher Website designers have several puzzles to solve when presented with a new Website design project. One of the main considerations that a designer must deal with is to understand what it is that the client wants to achieve...
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Emotion based marketing works…learn more about it here.
The Page Group always has supported the premise that you need to build a strong brand connection with your audience, and one of the core ways to develop that is to use emotion based marketing to drive that connection. This article by Tom Shapiro speaks well to the strategy...
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Improve Your People First – They are your brand
As a course of business The Page Group begins working with a client engagement to identify how customer communicate and connect with a brand. We see where they visit, who they talk to and how they engage with the products, the brand, the company and its people. In doing...
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Black + Decker Rebrands for 2014
The simplified look of the brand is a home run as far as The Page Group is Concerned. Cleaner graphics, and a new logo emerge from a new look at the historical Black + Decker logo and brand. Good Job. BLACK+DECKER STARTING OFF 2014 WITH A BRAND NEW...
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Is Your Brand Promise Being Delivered From the Inside Out?
Michelle Rebecca 04.04.13 A killer logo and a beautifully designed website? Check. A creative company name and tagline? Check. But those are only the surface elements of a company’s brand. If a business is going to live up to its reputation, it has to deliver its brand promise from the...
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