Tag Archive for "brand differentiation" | Branding & Marketing Strategy

Tag Archives: brand differentiation

How do you treat your different customers?

Posted in Marketing Articles by Bob on May 29, 2013

TPG believes that you must clearly know your customer first before you ever begin new strategies for capturing and building a rapport with them. It all begins with the customer and how they connect with your brand, and the expectations that they have for their involvement with the brand. ...

Why is Strong Marketing and Branding So Important for New Startups?

Posted in Branding Articles by Bob on April 1, 2013

4 comments

by 36creative March 29th, 2013 One of the mistakes startup companies typically make in the early stages of development is overlooking the importance of marketing and branding their company image. While the logistics of a startup—finances, shipping and delivery, staff hires, etc.—are of course essential, startup branding and advertising are...