Tag Archive for "B2B branding" | Branding & Marketing Strategy

Tag Archives: B2B branding

B2B Branding must align with company & consumer.

Posted in Marketing Articles by Page on April 28, 2014

At The Page Group our focus is 100% on connecting consumers (whether B2Cor B2B) to the brand by aligning the specific needs of each consumer group to the brand, and making sure that the company as a whole communicates the same messaging to the consumers they serve. Success only comes when...

B2B Branding Misconceptions

Posted in Branding Articles by Page on March 28, 2014

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Top 5 Misconceptions About B2B Branding CMO EXCLUSIVES | March 26, 2014 by Kathleen Kindle Strategy Director Siegel+Gale As a strategy director at a leading branding firm, I routinely help create and build brands. From industry-leading consumer brands that are household names to strictly B2B ventures that serve extremely narrow niches, the...