Tag Archives: analytics

Check out the 2014 Social Landscape winners & losers.

Once again I post this annual review of the relevance of the social landscape. Once again we find the impact to be fairly narrow in scope. See how they evaluated these social landscapes, and choose for yourself those that will best impact your brand, message and consumer connection....

Best Lead Generation Tools – 2013

Posted in Analytics, Business Articles, Marketing Articles, Social Media Articles by Page on November 7, 2014

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Marketers tend to be followers…a new marketing trend appears and many just follow along with the crowd hoping that a new Nirvana will open and give them the miraculous results they have been waiting for, but that is far from the best way to approach your marketing problem. Research helps…understanding...

The Accountable CMO – Are you ?

Posted in Business Articles by Page on November 4, 2014

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CMOs More Accountable In Proving ROI, Yet Lack Resources To Execute Study Cites Internal Silos, Resistance To Change And Limited Tech Expertise as Barriers By Maureen Morrison. Published on October 20, 2014. 1 AD AGE DATACENTER 0.51%Walmart ad-to-sales percentage Walmart Stores’ worldwide ad costs as percent of sales. Fiscal 2014 ad costs: $2.4B. Subscribe to...

Mobile Content Marketers effective strategies

Posted in Marketing Articles, Mobile Technologies, Social Media Articles by Page on October 23, 2014

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Maria looks at the highly successful strategies and habits of mobile content marketers, and gives us a pathway to helping improve our results in the category. Check out what she has to say and see how you can adapt her strategies and habits into your work process improvements. ...

Website Traffic – What is engaging with your customers

Posted in Business Articles by Page on October 14, 2014

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Identifying the most impactful and effective channels to engage in social media interaction is critical to your developing a highly effective campaign with the biggest return on your investment dollar spent. To often social media planners engage in every latest new technology afraid that they are going to miss...

Creativity can be driven by automated analytics

Posted in Marketing Articles by Page on September 24, 2014

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Today the opportunity for marketers to use automated information gathering allows us to better understand the individual needs of each consumer. By doing so we can be far more personal than ever by sending focused and targeted reply’s to that individuals specific needs or interests and improve the user...

Clicks & Click Thru Rates can misrepresent results.

Posted in Direct Marketing Articles, Marketing Articles by Page on September 10, 2014

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We have always been skeptical of marketing departments that focus so intently on the top line measurements generated thru analytics on the net. What does a click mean? It is activating an action you wish to seen taken? Does it evolve into a sale? Did it generate an...

Wi-Fi has taken over the top spot for access of tablets and phones

Posted in Business Articles, Direct Marketing Articles by Page on September 10, 2014

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Once again we begin to see that the consumers purse is dictating new directions in habits and use of tablets and smartphones. Research shows that Wi-Fi is overtaking cellular connectivity as consumers find more availability of Wi-Fi hot spots as well as the frustration with the costs of ever increasing...

Real Time Personalization Marketing – Learn how.

Posted in Marketing Articles by Page on September 3, 2014

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DO YOU KNOW THE RESOURCES THAT CAN TRULY MAKE YOUR MARKETING COME TO LIFE WITH REAL TIME PERSONALIZATION MARKETING? JAMIE WRITES A GOOD ARTICLE ON THE OPPORTUNITY AVAILABLE TO US THRU REAL TIME PERSONALIZATION CAMPAIGNS. THE TOOLS ARE THERE, ALTHOUGH VERY OFTEN DIFFICULT TO INTERPRET, TO HELP YOU...

CPG Marketing Insights study.

Posted in Business Articles, Marketing Articles by Page on August 5, 2014

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Our friends over at Wright Designs just completed a survey of several hundred marketing exec’s in the CPG marketplace. Their insights are intriguing to ponder with respect to each of your business. Check out what Dale and his team have to say, and see how their results can...