“Brand value” is the cement that holds the marketing and brand strategy together, and it’s the foundation for the real “Blue Sky Value” for any organization.
The Page Group focus on a solid brand strategy in developing the overall business strategy for the organizations it supports and nourishes. With a strong fundamental brand strategy communicated throughout the organization, and to your consumer, you will find that everyone is empowered to drive those brand attributes and better connect core corporate values with their products, services, and customers. Brand Strategy must be consistent at every touch point that your consumer has with your organization, and the same brand message and attributes must be reflected in everything an organization does when touching their consumer whether in advertising, event marketing, licensing, social marketing, strategic planning, business development strategies, collateral development, even to a receptionists messaging, and all relevant area’s that influence the customer relationship with the firm.
Branding is corporate wide. It reflects your logo, your brand statement, your corporate culture, your brand statement, your values, your products, and your relationship with your consumers. Alignment of these inside your Brand DNA and housed in The Brand Silo of your organization allows all stake holders inside your business to know and communicate a consistent message to all consumers. A goal we hope to accomplish while focusing on improving specific marketing strategies that are influenced by the Brand DNA.
Branding today is far more inclusive than ever before. It must be consistent. It must be effective, and it must try to build a brand connection with your core consumer every time the consumer touches the brand.
TPG Social Media