The Page Group Archive | Branding & Marketing Strategy

What is the focus of your mobile ads and mobile marketing.

Mobile is the trend that is on fire today, but once again we caution that all mobile ads and mobile marketing, as with all competing marketing, must have a specific target and focus for the audience you serve. Forrester Research finds that mobile ads are not affective unless you pay attention...

Logo Colors can impact your brand?

Posted in Branding Articles, Business Articles, Marketing Articles by Page on April 21, 2014

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Color is a major influencer in how people perceive your logo / brand. What does your color say about your company, brand, and logo? This guideline is a very interesting look at the influence of color. One of the critical elements that you always hear The Page Group...

What affects a customers connection with a brand.

Posted in Analytics, Business Articles, Customer Service and Your Brand by Page on April 18, 2014

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Today with the choices of brands, products, services, channels, and marketing techniques the average consumer is exposed to the risk of disenfranchising a consumer due to a bad brand experience increases. This article and research speaks directly to that issue. Today it is so important to deliver to...

Customer Loyalty Programs work

Posted in Business Articles, Marketing Articles by Page on April 17, 2014

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The Page Group has worked with many clients to develop strategies that treat loyal consumers with small rewards and incentives to remain loyal consumers. This strategy is not just for small clients or the major brands as there are strategies that can impact both markets provided you clearly understand...

Auto Industry goes online to attract buyers.

Posted in Analytics, Business Articles by Page on April 17, 2014

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In the following automotive research article some very important points come thru loud and clear about how we work to reach our buyers. It has to be about connecting with them on a level that they want to engage, and with information that is appealing to them. Those who are engaged in...

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Logo Colors can impact your brand?

What affects a customers connection with a brand.

Customer Loyalty Programs work

Auto Industry goes online to attract buyers.

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